Rugby World Cup New Zealand 2021.
Agency: Because XM
Client: Rugby World Cup
Structure: XPO6 x 7.5
Location: Te Komititanga Square, Auckland
Airclad X were engaged by Because XM to provide the structure for the Rugby World Cup activation zone & merchandise shop.
The XPO6 x 7.5 structure provided the ideal space to allow for the full range of merchandise to be display. Using the core RWC colour scheme the Airclad X branding made for an impactful sight in Te Komititanga Square.
The XPO6 x 7.5 structure was selected since it not only accommodated the necessary amount of space, but also enhanced the area’s visual appeal.
AirClad X’s branding, which incorporated the Rugby World Cup’s primary colour palette, gave the activation zone at Te Komititanga Square an extra dose of impact and unity. In the end, we had a dynamic and visually compelling presence that reflected the spirit of the Rugby World Cup, rather than just a static building.
AirClad X’s dedication to designing spaces that are both memorable and practical shone through in our partnership.
Pop Up Retail Store.
The venue’s careful design, meticulous merchandising, and use of the instantly recognisable Rugby World Cup colour scheme all contributed to an unforgettable experience. AirClad X and Because XM’s fruitful collaboration demonstrated the power of novel structures to boost brand awareness and produce engaging settings at high-profile events like the Rugby World Cup.
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