Toyota Team Gazoo.

The deployment of the XPO6 x 5m structure marked a strategic move to create an immersive and engaging environment for both fans and enthusiasts.

During the four days of the Rally, the XPO6 x 5m building was used for a variety of tasks. It was made to meet the needs of the Toyota Team Gazoo Racing. One of its main jobs was to hold driver signing sessions, which gave race fans a unique chance to meet their favorite drivers in a more personal setting. The addition of a simulator race setup to the structure made it more exciting by letting people experience the thrill of rallying virtually.

Beyond these interactive elements, the structure facilitated a variety of activations aimed at showcasing the Toyota Team Gazoo Racing brand and its achievements.

Because it was strategically placed next to the Team garage, visitors could see what went on behind the scenes. This gave them a unique look at how meticulously plans are made and how teamwork is important in competitive rallying. By being close, fans could get a close look at the high-performance cars, which made them appreciate the race team’s skill and hard work even more.

The Airclad X structure’s sleek and modern look not only added to the event’s lively energy, but  it also made for a striking focal point.

Its presence raised awareness of the Toyota Team Gazoo Racing brand and made the rally an interesting and memorable event for everyone who went.

Working together with SPUR, Airclad X created a flexible and powerful solution that went beyond basic functional needs. This increased Toyota Team Gazoo Racing’s visibility at the 2022 World Rally and made a mark on both fans and spectators that will last.