LUSH.
Client: LUSH
Structure: XPO6 x 2.5
Location: Odlins Plaza, Wellington & Sylvia Park, Auckland
LUSH came to Airclad X needing a suitable structure in which to launch their new Snow Fairy range of products in the lead up to Christmas. The XPO6x2.5 provided the perfect space for their pop-up retail activation. Located initially at Odlins Plaza in Wellington and then relocated to Sylvia Park Shopping Mall in Auckland the vibrant Snow Fairly colours really stood out.
Airclad X recommended the XPO6x2.5 in response to LUSH’s request for a visually appealing and dynamic structure; it was the ideal solution for the temporary retail activation.
The initial location at Odlins Plaza in Wellington served as an intriguing inspiration for the Snow Fairy series. The distinctive and visually striking colors of Snow Fairy not only enhanced the original design of the XPO6x2.5, but also captivated onlookers and presented prospective buyers with an engaging encounter.
Retail Pop Up Shop.
The LUSH retail pop-up shop relocated to the Sylvia Park Shopping Mall in Auckland as the holiday season progressed. They were able to expand their audience and effectively exhibit the Snow Fairy collection in a prominent retail environment. In contrast to the vivacious atmosphere of Sylvia Park, the vibrant hues of Snow Fairy contributed to a festive and welcoming ambiance that permeated the entire mall.
The partnership between LUSH and Airclad X showcased the XPO6x2.5’s aesthetic allure and versatility, thereby establishing the space’s viability for retail activations. Through strategic placement of the pop-up structure in two distinct locations, LUSH effectively showcased its commitment to catering to a diverse range of Christmas consumers, who were enthralled by the vibrant and festive Snow Fairy assortment.
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